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Naugatuck Savings Bank to Become ion Bank on Oct. 21

Naugatuck Savings Bank will become ion Bank on Monday, Oct. 21. Credit: png from Naugatuck Savings Bank
Naugatuck Savings Bank will become ion Bank on Monday, Oct. 21. Credit: png from Naugatuck Savings Bank
Naugatuck Savings Bank is set to officially change its name to ion Bank on Oct. 21.

The bank's website has information about what the name change means for its customers. 

Background from previous Patch stories

Charles J. Boulier III, the bank's president and CEO, said the bank's new name "better reflects its evolution from a small community bank, or thrift, to a broader and more comprehensive financial institution that offers a wider array of services, such as investment services, and that also serves business and commercial customers, as well as individuals and families.

"While we are proud of our heritage as a small savings bank and remain committed to the local communities we have been serving for the past 143 years, the bank has evolved into something more than a traditional thrift," he said. "That growth and evolution is what our new name is intended to reflect."

Read more about the name change here
David October 02, 2013 at 08:54 AM
not happy about this change. As a customer, I may be moving my business elsewhere. Sorry. The reason I came to NSB was to have my small community bank as my banking choice.
Ryan Healey October 16, 2013 at 10:19 AM
Oh David, how silly. NVS was often confused with the too similarly named Naugatuck Valley Savings and Loan and has branches Hamden, Cheshire and Wallingford where banking customers may have been felt a "Naugatuck" bank was not local to THEM. Any bank that expects to attract customers from various parts of the state can't have ONE city's name in it's brand. You may have noticed Webster Bank was "First Federal Savings of Waterbury" and People's United was once "Bridgeport Savings Bank". As they grew beyond their core cities they ditched those form their names. If a new sign on the door is something that you can't handle, maybe you do need a new bank. LOL
brutus October 16, 2013 at 01:36 PM
honestly, I moved from BOFA to NSB last year precisely because I wanted to do business with a local bank and have the "naugatuck" name on my checks. now that that is gone, I will likely switch to NVSL or I might just go to a credit union. I don't think this sentiment is "silly" at all and I'm sure many customers will be lost because of this change. and it's not just about the name. if their concern is about having broader appeal as they become bigger, well I consider that to be a negative. does anyone ever think that maybe it's best for a company NOT to grow? as they become too large, they will lose that community bank feel. besides, plenty of banks have kept their local names (Thomaston and Newtown come to mind). and on top of all that, let's be honest, "ion" is just an absolutely ridiculous name for a bank.

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