3 Small Business Marketing Tips You Can Implement Today

As a small business owner, not a day goes by without you thinking how to grow your business and increase your revenues. While it can sometimes feel overwhelming, our will and determination to improve our business is extremely important. It makes us better - better negotiators, better marketers, better accountants, better writers... better small business owners.

And in your never-ending journey to find new ways that will help you grow your small business, we want to help. Here are 3 simple, yet effective marketing tips you can implement today:

1. Networking, Networking, Networking

When it comes to small business marketing, there are only a few things better than networking. It’s simple, effective and free (unless you’re attending a conference call that requires you to pay an entrance fee).

Meeting with other business owners who are in the same or similar industry is a great way to market your business. For example, if you’re a roofing contractor, you can close a deal where another roofing company refers leads they don’t usually service. In return, you can do the same for them.  Joining The Naugatuck Regional Chamber Of Commerce would be a great start.

This You Can Do Today: Engage in social media. Look for your peers and say ‘Hi’. Reintroduce yourself to contacts you met before, but haven’t had time to properly introduce. Send a nice email to your previous employees, clients, vendors etc.

2. Eliminate Unnecessary Expenses = More Money, More Marketing

Every dollar counts to small businesses. We don’t have multi-million budgets for marketing, nor can we afford to spend thousands on various accounting softwares.

Take a close look at your monthly expenses. Chances are - you’re overpaying for something. Make a list of expenses you believe you’re overpaying and shop around. You’ll be amazed to see how much you spend on things you don’t really need. You can try a very simple service called outright.com. It will automatically keep track of your expenses for less money than you spent on coffee this week.

Once you do that, you will have extra money for marketing.

This You Can Do Today: To start, go over just a few expenses. For example, if you spend a lot of money on different mailing solutions, try a more affordable solution Pitney Bowes offers for small businesses.

3. Boost Your Website In Less Than An Hour

Online marketing is the most affordable marketing channel.

As you probably know, promoting your website is very important. If you’re a DIY person and don’t have a budget allocated for an Internet marketing company, there are a few things you can do build quality links by yourself.

This You Can Do Today: Submit your website to 4-5  industry directories. These directories only list websites from your industry You can find them by typing this into Google: “[your industry] directory” and “[your industry] directories”. Make sure to choose directories with a strong editorial policy  and don’t look spammy. Make sure to provide all necessary information for your business (name, address, phone number, description, website URL etc.)

If you follow these 3 tips, you will give your business an almost free boost in a matter of hours.